Take Care Garnier

http://www.garnier.co.uk/

For Garnier I found that they focus on beauty and natural beauty, with this they have the power to shine through. They focus on the self-confident women who seeks improvement from this they will take care of themselves which releases her own inner beauty.

Taking care of ourselves:

The products have been inspired by nature and many are enriched with naturally sourced ingredients, which is what women like about most products that they are natural. They have a variety of products that they sell such as: 

• Face products
• Body Products
• Deodorants
• Sun 
• Hair
• Styling
• Hair Colour

I find that Garnier is mainly remembered for hair care before other products, when I have looked at other of the products I find they look more appealing than the deodorant as they use bright colours and different shape bottles which make them more unique. 

So when I looked at the deodorant I was surprised to see that it was very plain and the same to other brands. This is when my idea for the re-design came about as I wanted to have a different shape and have it more personal than other brands. 

This is the range of the deodorant bottles that you can find in the shops, the colours especially symbolises the differences of the deodorant. Which a lot of brands do and I would cary this on to the new design's as this is a quick easy way for a customer to know. I think the deodorant itself is good which is why I think it's a shame that the product isn't as well known. 

  

New Brief

As another self authorship project I have decided to create another advertising brief where I look at a brand and redesign there existing product. I have chosen to do this as I am very interested in this area and I have enjoyed looking, creating new ideas for the brands.

As a start I looked around the internet and shops to see what stood out to me that other people weren't seeing. I wanted to take a product that people use everyday that all look the same and have the same purpose.

I chose to look at deodorant as this is something we use daily and is something that looks the same no matter what the brand is. I looked at the many of the brands and found that Garnier was a brand that is well known however I found that the deodorant bottle was very boring and didn't stand out from the rest.