New Brief

As another self authorship project I have decided to create another advertising brief where I look at a brand and redesign there existing product. I have chosen to do this as I am very interested in this area and I have enjoyed looking, creating new ideas for the brands.

As a start I looked around the internet and shops to see what stood out to me that other people weren't seeing. I wanted to take a product that people use everyday that all look the same and have the same purpose.

I chose to look at deodorant as this is something we use daily and is something that looks the same no matter what the brand is. I looked at the many of the brands and found that Garnier was a brand that is well known however I found that the deodorant bottle was very boring and didn't stand out from the rest.