The Research

I went to Tesco to look at the deodorant aisle and to see where the product is placed also to see how well it stands out to other products.  

The fact that the Garnier deodorant is either on the top or bottom shelf makes me think that the product isn't doing as well as they wanted as the main place people fight for the middle section as this is eye view to the customer. The main seller seems to be Dove and Sure as they are the main focus point on the shelves but the fact that the Garnier deodorant appears to have offers on suggests that they are trying to make sales.  

Compressed Deodorant 

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A compressed can gives the same performance as a normal size can but is more environmentally friendly reducing the size means less aluminium is used which leads to 25% more can be transported.

How it's made

I looked into how a can of deodorant is made as I wanted to see if my shape of the bottle would be able to easily have the graphics printed on the bottle without needing a special machine for the shape. 

For the shape and working out how it would get the graphics on the bottle I looked into the shape of a hip flask. I felt as the edges are rounded the surface where the graphics would go is flat and would easily be applied.